Graduate/ B.E/ B.Tech/ BCA/ MCA
COURSE FEES RS.30,000/-
Digital Marketing is the umbrella that covers any digital technology services whereby the “Brand Image” & “Brand Recognition” of a product / service is created on Internet.
Almost everyone has their Facebook and twitter account. When you use these social medias to create a niche for a company product and service on a professional platform that amounts to digital marketing! Sounds interesting? Do you wish to make a career in what you love? An interesting strategy, our digital marketing course in Bangalore aims to do this and much more!
SKMTECHNOSOLZ digital marketing training in Bangalore offers:
- You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers,
- understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance,
- learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention,
- identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website,
- Understand what makes the competitors’ sites tick and how to get ahead of them.
Module – I Introduction to Digital Marketing
- What is Digital Marketing?
- Basics of Digital Marketing – Overview & Scope
- Platforms for Digital Marketing
Module – II Digital Marketing Avenues
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Google PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Web Analytics & Visitors Tracking
- YouTube and Video Marketing
- Affiliate Marketing
Module – III Search Engine Optimization
- What is Search Engine Optimization?
- Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
- On-Page Optimization
- Off-Page Optimization
- Competitors Analysis
- SEO Audit
Module – IV Search Engine Marketing (SEM/Google PPC)
- What is Search Engine Marketing?
- What is Pay Per Click (PPC)?
- Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
- Keyword Research
- Search Campaign – Creation and Optimization
- Monitoring a campaign – Quality Score for keywords & CTR for keywords, Ad copies
- Display Campaign Creation in AdWords
Module – V Social Media Marketing
- What is Social Media Marketing?
- Key platforms for Social Media Marketing
- Profile Optimization on Social Networks (gain visibility)
- Company/ Brand/ Enterprise Profile Management on Social Media
- Facebook Marketing
- Advertising On Facebook – Creating And Running An Ad
- Twitter Marketing
- LinkedIn Marketing
- LinkedIn B 2 B Lead Gen Process
- LinkedIn Ad Campaign Setup & Management
Module – VI Content Marketing
- What is Content Marketing?
- Elements of creating engaging content
- Content networking & distribution
- Content optimization
Module – VII Email Marketing
- What is Email Marketing?
- How to create effective Email Content?
- How to create an email list?
- Using Mailchimp
Module – VIII Web Analytics & Visitors Tracking
- Introduction to web analytics
- How Google Analytics (GA) work
- Setting up Google analytics
- Acquisition, Behavior and Conversion measurement
- Visitors Analysis
- Conversion tracking
Module – IX YouTube and Video Marketing
- Introduction to Video Marketing
- YouTube Channel Creation and Growth
- Video Campaign Creation in AdWords
- YouTube video analytics
Module – X Affiliate Marketing
- What is Affiliate Marketing and how does it work?
- Best Practices in setting up an Affiliate Program
- Choosing Right Products: Clickbank, CJ
- How to optimize your blog and website for affiliate marketing
On successful completion of the modules mentioned as above, the students will be assigned a Swift or Objective C based IOS app development project. Students develop the app under the guidance of a senior professional of skmtechnosolz Solutions Pvt. Ltd. iOS team.
On successful completion of the project, selected students (based on their performance) will get a 2 week on-job experience where they will be able to work alongside the Digital Marketing team in skmtechnosolz Solutions Pvt. Ltd.
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by SKM Solutions Pvt Ltd.
Doubt Clearing Classes*
Module – XI Live Projects (Timeframe: 1 week)
Exam followed by Certification
On successful completion of the modules mentioned as above, the students will be assigned a Digital Marketing project. Students will implement their newly gained knowledge under the guidance of a senior professional of SKMTECHNOSOLZ Solutions Pvt. Ltd. Digital Marketing Team.
On successful completion of the project, selected students (based on their performance) will get a 1 week on-job experience where they will be able to work alongside the Digital Marketing team in SKMTECHNOSOLZ Solutions Pvt. Ltd.
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by SKMTECHNOSOLZ Solutions Pvt Ltd.
Other advanced digital marketing courses
Onpage and Offpage Seo trains you in the SEO tactics for ranking of client’s company’s page along with perfect analysis of competitor site.
Create the desired Brand Image and Brand Recognition with Social Media Optimization. Be Online to be Visible Everywhere!
An internet marketing technique, the client makes money, every time a buyer clicks on the ad posted. PPC is one of the popular search engine advertising formats.
Through Google Adwords you can promote your products locally to attract customers from a wider section of the society.
Reach millions of customers spread across the globe with Microsoft (Bing) adCenter. Simple, easy and hassle free, these ads help you to make more profit.
Track, edit, revise ad budgets and schedules, receive push notifications and create ads through the Facebook Ad Management.
Advanced Digital Marketing Course FAQs
You have to be 12th pass.
No. It is not at all necessary to have a technical background.
We teach digital marketing from scratch and cover all latest topics of this course so that a student doesn’t feel out of place in his/her career. One-to-one attention is given to every student for better understanding. Our fees is much less compared to the other institutes of Kolkata. Classes are also held on weekends for the convenience of working professionals and students.
Currently, digital marketing is the most preferred way of promoting a company’s products or service and building its brand awareness. Hence, there is a growing demand for digital marketers in every industry. By learning this course you will be exposed to multiple job options and can create a stable career if you continuously upgrade your skills and knowledge.
Yes, you will be given study materials.
Yes you will get to work on live projects.
Yes. After the completion of the course, your trainers will prepare you for Google and Facebook certification. Later you can register for the exams and answer them on your own.
If you face any problems regarding the subject you can inform your counsellor or ask your trainer about it anytime during the class.
IT industry has vast opportunities for digital marketers. Nowadays, there is demand for digital marketers almost in every industry which seeks strong online presence.
You have to visit us at the address mentioned in the Contact Us page. Other details will be shared in person depending to your requirements.
Yes, you will get a valid certificate after the successful completion of the digital marketing course.
We guarantee 100% placement assistance.